Nathalie Ravier, Digital Marketing Director

  • "Reed MIDEM allows me to put my skills to the test"

    I arrived in 2011 as Digital Manager in the real estate Relationship Marketing team to boost Reed MIDEM’s digital reach and develop the interactive strategy within the division, and to put in place tools that enable us to effectively measure our ROI.

    Since then, digital has taken on an increasingly important role at Reed MIDEM, underlining a strong push into the online and mobile space. Given the higher profile of digital marketing within the company, two additional staff have joined the team, helping us to become the leader in online and mobile solutions for our markets.

    After six years working for a startup in charge of web marketing, the reasons for joining Reed MIDEM were twofold: being able to apply the effective digital strategies I learned during my time with a startup to the environment of an international company that is part of a major group; and to work in the event’s sector, alongside the client and at the heart of the action.

    Reed MIDEM’s specific activity allows me to put my skills to the test, faced with the rigorous demands of B-to-B users.

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